Frequent Questions

Q: Why we deliver solus?

A: How often have you collected your mail just to find its all leaflets and fliers? How often do you read these, or how often do you just throw them in the bin? We have chosen to deliver the publication solus as this way the publication is delivered on its own with out any other printed material. This helps to encourage users to read and keep the publication other than throwing it away.

Q: Why we don't use colour or gloss?

There are to main expenses when producing any publication, the print costs and the delivery costs. Each of these expenses have to be covered. We have chosen to spend our money on delivery rather than colour and glossy pages, as it works better for our customers. No matter how flashy or glitzy your ad is, if not many people get to see it, it is money wasted. Keeping the simple format allows us to keep our advertising rates as low as they are and therefore affordable for very small business. There is no compromise however on the print quality. We use high quality bright white paper. The pages are crisp, clean and the print will not rub off and dirty the hands of the readers, this encourages the use of our publication which inturn increases the response.

Q: Why we use the A5 format?

If the publications were larger they would become obtrusive and therefore would be thrown away by the household. The compact format means the books can be kept by the telephone or kitchen drawer.